John Lewis is celebrating the relaunch of the fashion area on its site with a competition on Shopstyle.co.uk!

To enter the weekly challenge, simply create a Stylebook look using at least one fashion piece from John Lewis. Helping the John Lewis team judge the weekly looks will be renowned fashion blogger Queen Marie at Kingdom of Style.

Creating your looks should be easy with the more than 200 John Lewis designer brands available – from the latest looks to seasonal must-haves. Brands to choose from include Dune, KG by Kurt Geiger, Carvela, Paul & Joe Sister, Joules, Paul Costelloe, Steve Madden, Ted Baker and White Stuff.

The weekly challenges are:

Week 1: Everyday Elegance – create a look that takes you from day-time casual to night-time glitz (starts 12:01 a.m. Tuesday 6th October and ends by 11:59 p.m. Monday 12th October)

Week 2: Military Chic – create a look that showcases this season’s hot military style (starts 12:01 a.m. Tuesday 13th October and ends by 11:59 p.m. Monday 19th October)

Week 3: Man makeover! – create an everyday look for your favourite guy (starts 12:01 a.m. Tuesday 20th October and ends by 11:59 p.m. Monday 26th October)

Week 4: Definitely Denim – create a look that incorporates this season’s hottest denim (starts 12:01 a.m. Tuesday 27th October and ends by 11:59 p.m. Monday 2nd November)

So get started creating and submitting your looks to win!  A review of the John Lewis stylebook is a great way to start.

Matches and ShopStyle have teamed up to offer ShopStyle users in the UK, France and Germany limited edition London Fashion Week products as part of their Matches 4 LFW contest.  Prizes include especially-created tees and bags for Matches from a selection of London’s acclaimed design talents including Charles Anastase, Preen, Erdem, Michael Van der Ham, Issa, Nathan Jenden, Dominic Jones and Sykes.

There are just three easy steps to enter: first, create a Stylebook 'look' with at least one Matches Fashion product; then submit that look to the appropriate Matches group in the UK, France or Germany and last click on the link in the Matches group to enter your details.

You don't need to be a resident of Europe to participate, but you do need to have a Stylebook account that has been set up on either Shopstyle.co.uk, Shopstyle.fr or Shopstyle.de.

So get started creating those London Fashion Week-inspired looks!

According to the fashion experts at Liberty, the must-have accessory for Autumn is most certainly the scarf.

It was only going to be a matter of time before we were all reminded of the versatility and universal appeal of this simple garment. From wrapping a scarf around one’s head a la Audrey Hepburn and cinching in the waist with a curve-defining burst of colour, to draping a washed cotton square rockabilly style around the neck, this simple accessory has the power to transform the plainest of outfits.

If ever an investment was to be made, forget the it-bag, for AW09 its all about the scarf.

Who said getting sweaty is the opposite of looking stylish? Certainly not Betty...Sweaty Betty that is. The UK retailer's mission is to help women find empowerment through fitness; and what better way to do this than ensure she looks her best while working out. How to begin? The first step is to evaluate your workout routine and decide the blood-pumping activity of choice. From there, you should invest in a few key pieces. For instance, for outdoor activities this Autumn, such as running, you'll need a comfortable jacket that wicks the sweat away from your skin; a long-sleeved top that similarly keeps your temperature regulated; and trousers or legging that cover everything up while making you comfortable (no one likes to stop running to pull up their leggings). If you are more into zen activities such as yoga, you'll want to look for soft, stretchy coordinates that allow you to move in comfort. And don't forget a well-fitting sports bra and other key accessories, no matter what your sport. Taking the time to select the right attire will ensure your performance and style keep you top of your game!

One of this season’s hottest trends, ‘Glam Rock,’ allows you to channel your inner rock star – edgy, slick and oh-so fashion forward. For a touch of glamour invest in a tailored tuxedo jacket and team with some on-trend treggings to ooze cool style. Add chunky black heels (the higher the better). For a more casual twist, mix and match Glam Rock pieces into your daily look. For example, a studded top combined with distressed denim and an oversized black clutch, or a structured jacket with a pair of PVC leggings. Accessorise with statement jewellery, such as an embellished cuff or funky zebra necklace to finish off the look. The key is to have fun and put a little Glam Rock into your routine!

Today marks the launch of the new Saks Fifth Avenue members-only flash sale site and it features Elizabeth and James! Saks is redesigning the structure of Fashion Fix, which will now be accessible solely to those who have signed up for access.  So be sure to become a Fashion Fix member now and you will gain exclusive entry to these exciting online auctions! By next month, Saks will regularly feature several limited-time designer events per day.

In the fall of 2007, Mary-Kate and Ashley Olsen launched Elizabeth and James, named after their siblings, which was conceived of as a modern lifestyle brand. This mid-priced collection incorporates designer and contemporary fashions inspired by their personal vintage possessions and their own signature styles. The Olsen twins skillfully combine a masculine and feminine design aesthetic that is both uptown and downtown, trend conscious yet timeless. Now Saks is giving you the opportunity to snag Elizabeth and James apparel, jewelry, shoes, and sunglasses at 50-70% off retail prices!

Twitter is a fun way to network with fellow fashion aficionados and to see what's happening in the world of style.  Here are 12 Twitterers we find fun to follow.  (In the interest of full disclosure we partner with some of these sites ~ but regardless, we'd still follow them!)

1. Shopstyle
Us, of course!  The latest in trends, brand and designer spotlights, and ShopStyle news.

2. ShopStyle Alerts
Real-time sale alerts from ShopStyle ~ Shop the sales without fighting the crowds.

3. FabSugar
Have. Want. Need. Dedicated to all the very latest must-haves in fashion and accessories, FabSugar guides users through upcoming trends and how to wear them, where to get them, and even how to afford the million-dollar look without spending it.

4. Style.com and VogueUSA
The latest from Vogue magazine and their online site, Style.com.

5. Style Watch Mag
People magazine's online destination for beauty, fashion and celebrity style.

6. CelebStyle
CelebStyle.com is the definitive guide to what celebrities are wearing on and off the screen. See it. Want it. Get it.

7. Coutorture
Coutorture Media is an online fashion community comprised of over 240 fashion, beauty, streetwear and fragrance blogs.

8. Notcouture
For your luxe and fashion indulgences.

9. InStyle
From the team at InStyle Magazine: The fashion, beauty and celebrity buzz you need to know.

10. Glamour
Fashion, beauty, and celebrity happenings from Glamour magazine.

11. New York Times Style
Style news from the New York Times Style section.

12. Women's Wear Daily
Tweets from the WWD team on the fashion business, trends, retailers, and designers.